With the advent of Independent Media we have seen the rise in an era of internet search for the most widest of topics, and health, it has long been an internet superstar. Going back to the early days of the internet there has always been health websites, health forums and internet pharmacies. What would the health of the world be like without information being shared via the internet?
So, like much of the world the internet has mirrored trends and influenced behavior all the while to an active consumer.These consumers, YOU, YOUR PARENTS are the results and the success of all these products; both true breakthroughs AND damn right scams! Your children will inherent the results of our testimony. It has always been time to respect Medical Research, Pre Clincial trials, Double Blind Placebo Trials and Toxicology. It is time for Natural Health Companies to find better ways to fund these important credentials.
The internet already has all the honest feedback on all forms of natural remedies, remedial through to pharmaceutical, TCM & Ayurveda. Among the trash, the 80 / 20 rule probably does still prevail. Lets say a filter of 80% spam, copy & paste repeats (of honest feedback) and information that is off topic or simply bashing a brand, then you would be left with 20% of VERY IMPORTANT SHARABLE AND LIKABLE CONTENT, It should be shareable and likeable because it can possibly help some one else. Anyone that posts information on the internet discussing the health value of products is influencing the potential health result of a fellow human beings! Among all the information published (filtered to the true 20% and then reviewed by social certification volunteers) it could be possible to uncover absolute paths to choosing products with true health value!
With the cost of Clinical trials so astronomical and simply so many natural health companies for potential clinical trial dollars to choose from the only potential way is for brands to encourage more detailed testimonials and not practice the encouragement of inflated claims. Just as humans have found the most diverse things within Mother Earth, it can also not be denied there is not capacity for the collaboration of humans to fitter then endorse the true health value of products. As I said, all the comments are in! The data can not be removed. You, as a brand or a consumer has already allowed a critical mass of information to be published, shared and databased. I am not saying Thisisnatural.com, or anyone is going to be the judge. I am saying YOU HAVE ALREADY BEEN A JUDGE AMD / OR BEEN JUDGED! (Depending if you are a consumer or a brand).
Via a personal experience, I have realised that, like most decisions in life, health decisions come down to someone having the right information to inform you or you knowing how to choose “the winner”. When people bet on horses they are given favorites, tops, and all sorts of data. This assists a decision. At this stage,in many cases, Evidence based natural products information is not an organized easily to compare to easily “pick a winner” This leads to the all to common trend cycle. We all love Natural products, and we know they are generally, safe, non toxi and so forth, but we are often reading about a new natural that can assist with all too common remedies.
This blog article is the first of a series by C.E.O of Thisisnatural.com, Simon Agius titled Evidence based natural products – what does “Health Value” of a Product mean to you?